New investment literacy drive targets 100m Nigerians, focus on SMEs

A national campaign has been launched to equip 100 million Nigerians, particularly small business owners and entrepreneurs, with investment knowledge aimed at fostering economic growth and financial inclusion.

“100 Million Smart Investors Initiative”

The “100 Million Smart Investors Initiative” is designed to address the low participation of Nigerians in formal investment channels. Less than five per cent of adults currently engage in the capital market, while only 0.25 per cent invest in mutual funds. This gap has left micro, small, and medium enterprises (MSMEs) under-capitalised and excluded from formal growth opportunities.

The initiative will provide simplified and practical financial education tailored to everyday Nigerians and SMEs. The programme aims to help participants understand how to grow capital, avoid fraudulent schemes, and access credible investment options to expand their businesses.

Building trust and mobilising capital

Trillions of naira have been lost to fraudulent schemes over the years, creating distrust in investment opportunities. By fostering financial literacy, the campaign seeks to rebuild trust and mobilise dormant capital into productive sectors, including agriculture and manufacturing.

The programme also focuses on developing a network of informed retail investors and entrepreneurs. Through peer support and practical guidance, it aims to convert hesitant savers into confident micro-investors who can fund their ventures and contribute to Nigeria’s GDP.

Driving SME-led growth

The initiative positions SMEs at the core of efforts to drive inclusive economic participation. By increasing access to credible financial tools and opportunities, the campaign seeks to empower small businesses to scale and create jobs.

This initiative is expected to contribute to building a more inclusive financial ecosystem and strengthen SMEs as a key driver of Nigeria’s economic development.