Social media platforms support business growth from the start. They provide visibility and customer acquisition. They enable listening to customer feedback, understanding demand, and communicating with customers. They support advertising of products and services to reach the audience for payment.
At the start, businesses create accounts on platforms. Accounts for business are used only for business activity. Mixing accounts is avoided. Platform selection follows business needs. Instagram or Twitter carry engagement patterns, and resources go into content on platforms in use.
Read also: How to sell your products and services online
This edition of “Growing Your Business Series with L.O” explains how owners use these channels to build trade and maintain communication with customers.
Messages from customers are monitored to guide service. Responses are sent to maintain contact. Advertising posts are placed on platforms for reach. Business owners review feedback and adjust content direction.
Use of platforms continues as businesses expand their reach and interaction with customers under this series.
Growing Your Business Series with L.O continues to share guidance for business owners across platforms and communication channels for trade development over a time period
